Our best performance ever at the prestigious awards ceremony

The Champagne corks were certainly popping when we celebrated winning three awards at this year’s Luxury Packaging Awards held at the five star Grosvenor House Hotel in London on 14 September. This is the third time the event has been held and each year we have received awards for our outstanding packaging.

With almost 100 top quality entries, inner workings luxury packaging division won the Super Premium drinks presentation case, Seasonal Gift Pack and, to top it off, Best in Show – Super Premium.

Super premium awards

The two Super Premium awards were received for the concepts we produced for Penfold’s Global Travel Retail Gifting Range. The range is one of the first premium rigid gifting ranges for a fine wine brand in global travel retail so it was essential it created maximum impact on-shelf. The judges certainly thought we achieved that and particularly liked the way we ‘brought alive the design intent’ and the way we provided a ‘clear hierarchy for the range not just in colour but in opening mechanisms and box construction’.

Seasonal gift pack award

The Seasonal Gift Pack award was for the Harrods Christmas Hamper Range for 2015. We produced three luxury presentation boxes and judges commented;

“The folding mechanism is innovative and works well. Hot stamping quality is excellent. Use of magnets adds premium feel.

“The design on this box is really beautiful and the foil application has been executed so well. The fact it can fold flat is very clever from the point of view of transit and storage.

About the author

Will Hutton(http://inwk.com) -

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