Case Study: Energizer | INWK

ENGINEERING MARKETING FOR

ENERGIZER 

An iconic consumer goods company gains efficiencies and better brand control after INWK transforms its global marketing execution.

Energizer Holdings, the St. Louis-based global battery maker, noticed delays in getting its merchandising materials to market as costs began to escalate. Energizer executives also felt they were losing control of their global brand standards.

We needed a standardized in-store marketing catalog from which everyone across the globe could order,” said Michelle McPherson, Team Leader, Global Visibility at Energizer. McPherson and her colleagues sought a common library of retail fixtures and a uniform approach to sourcing and manufacturing.

CENTRALIZE, GLOBALIZE

INWK consolidated global procurement of merchandising materials by building global uniform merchandising displays, centralizing design and sourcing, and launching an eCommerce platform that allows Energizer’s marketing team worldwide to purchase marketing materials from a single site.

SIMPLIFIED SUPPLY CHAIN, UNIFIED BRAND

INWK centralized Energizer’s creative control and expanded its global reach. The partnership transformed Energizer’s marketing supply chain and generated the following tangible results:

  • Ahorros de dos dígitos en los costos iniciales de la unidad

  • Se redujo el número de proveedores del programa de marketing global desde más de 75 a 1

  • Se redujo el tiempo total de llegada al mercado aproximadamente en un 40 %

Tal como demuestra la experiencia de Energizer, cuanto más consolide su proceso de abastecimiento y adquisiciones, más podrá reducir la complejidad de su cadena de suministro. A medida que decae la complejidad, los ejecutivos pueden enfocarse en lo que más importa: el crecimiento y el cuidado de sus marcas.

IN THEIR WORDS

ENERGIZER

“(Until INWK), we hadn’t found a company that truly had a global footprint.”

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