As with all retail brands, the in-store consumer experience for The North Face (TNF) is critical to differentiating, building consumer loyalty, and increasing sales. This leading retailer also appreciates that because real estate and consumer behaviors vary by city and region, in-store designs and strategies must be customized by location.
NEVER STOP EXPLORING
The North Face looks to INWK to deliver an engaging, interactive and unique retail experience to ensure customers leave TNF stores inspired to carry out the brand’s mission – “Never Stop Exploring.”
INWK’s depth of experience, global footprint and proprietary sourcing technology presents a unique solution. Since 2011, INWK has updated the design and sourced the majority of fixtures found in The North Face’s core shop-in-shops, partnerships, and retail and outlet stores in North America.
INWK has shipped thousands of orders to nearly 40 complete retail brand stores and outlets, hundreds of shop-in-shops, and several thousand direct-to-dealer purchases. Manufacturing on three continents, INWK remains the preferred fixture partner for The North Face in Europe and North America.
ELEVATING THE IN-STORE EXPERIENCE
Through mix of retail solutions including design and engineering, fixtures and digital displays, INWK empowers The North Face to transform its retail locations into brand experiences that engage shoppers and inspire them to act.
IN THEIR WORDS
THE NORTH FACE
"WE ENGAGED WITH INWK TO EXECUTE AN ADVANCED RETAIL BRAND EXPERIENCE. THROUGH THE CLOSE COLLABORATION BETWEEN OUR INTERNAL TEAMS AND INWK, THE NORTH FACE HAS EXPANDED THE MEANING OF POINT OF SALE EXPRESSION."